Develop a campaign that challenges government, policymakers, civil society, and/or funders to invest in and support sexual and reproductive health and rights as an opportunity to address rights-based health needs and the climate crisis at local, regional, national, and global levels.

This brief was set by D&AD New Blood Awards and is in collaboration with The Case For Her and Project Drawdown.

The idea was to start a movement. By launching a social movement centred on combating the negative effects of climate change on women's sexual and reproductive health, the aim is to empower ordinary people and, as a result, gain the attention of relevant legislators and governments.

The movement will be trialled on a national scale in the United Kingdom and will hopefully spread globally, particularly to those countries that have a greater say in global organisations.

Furthermore, the movement will provide the general public with a wealth of resources and information on how to incorporate sustainable practises into their lifestyle or participate in a peaceful protest.