Komorebi
Komorebi
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Create and brand a sustainable and gender neutral skincare range that acts as a resource to educate and provide a simple way for people to make a positive impact on the planet.
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Inspired by the Japanese word 'Komorebi', which represents how sunlight dapples through the trees, I created my own skincare brand that focuses around sustainability and learning about the environment.
These billboards use data specific to their location to contrast the high pollution levels throughout cities with serene and less polluted famous places across Japan.
By jet washing dirty streets with a stencil, reverse graffiti creates a unique form of advertising that has minimal negative affects towards the environment.
Komorebi’s brand guidelines
