Mana

Mana

  • Develop a campaign that showcases a brand through the trend of magic and metaphysical.

  • I created my own jewellery brand that centred around the beach and crystals.

    I was inspired by the association between crystals and the moon, which also relates to the ocean.

    The branding takes a light influence from moon magic and the positive healing powers of crystals, promoting a relaxed and beachy lifestyle.

Inspired by the home of surfing, Mana derives from Hawaiian and Tahitian mythology, meaning spiritual energy and healing power.

Each jewellery item comes with a card explaining the properties and healing powers of the crystal it is made from.

Motion ad storyboard

Mana

Mana

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