Create a fresh and disruptive awareness campaign for Never Too Young - a new charity that is part of Bowel Cancer UK that has been created to target a younger audience.

This brief was set by TAXI studio in Bristol.

The main focus of this project was to reach a young demographic in a creative and captivating way, as bowel cancer needs to have increased awareness within this audience.

The campaign went down the route of a club/bar setting, which is a relatable environment for the audience.

A projector was used to display the Never Too Young branding on the bathroom walls, allowing a link to be created with bowel cancer and the bathroom on a night out.

Hopefully this will encourage young people to see bowel cancer as less of a taboo subject and something that can be more easily spoken about, even on a night out.