Revitalise the Fosters brand to authentically engage men who are 18-35 years old.

This brief was set by Fosters and Isobar London.

The idea was to create a campaign that depicted the positive feelings and camaraderie associated with lager consumption, while not excluding women or an older demographic.

The campaign is named "Operation Cold One.", with the main point, in both moving pictures, being that Fosters is worth all of the obstacles that stand in its way.

This is further aided by our campaign's humorous styling and relatability to everyday life, which provides Fosters with a memorable, long-lasting campaign, despite being shot during Covid restricted times.

The campaign was re-explored post-COVID by creating a second moving image based on the same concept, but set on and inspired by British beaches.